Creating a clear, engaging experience for premium service discovery and adoption with improved IA and personalized content focused on the user's journey.
Helping new SoulCycle at-home bike owners find dynamic instructors they love.
Adapting the SoulCycle at-home bike experience for riders in public commercial environments.
SPRING | SUMMER 2020
End-to-end responsive web redesign including research, design, and copywriting for a B2B media production company to strengthen narrative, improve contextual understanding, and increase new leads.
Explored new methods of conversion for marketing stakeholders of a D2C Shopify fitness apparel brand through user, market, and technical research.
Led content strategy and collaborated on user research and responsive web redesign for a small B2C coaching business.